What does your fragrance say about you?

I recently collaborated with Victoria on this fragrance story for YSL for their newest scent ‘Black Opium’. Such a fun shoot to work on as Victoria really wanted to create a story behind the way the fragrance made her feel. This eau du toilette version of the perfume is slightly fruitier, and the look of the bottle itself only emphasises this essence of grunge and rock chic, whilst still being feminine.

Working on a fragrance story has got me into thinking how certain fragrances instantly transport you to a memory or moment in time. Reminding you of a loved one, friend or occasion. I know that the moment I smell my own mother’s signature perfume I feel transported to the warm comfort of my childhood and family home. Your chosen scent is a part of you and your daily routine, and can remind others of you, it’s such a personal choice. Make sure you go and read Victoria’s full fragrance story on Inthefrow.com

This post has been created in collaboration with In The Frow and YSL Beauty