Dune’s new campaign is called ‘Start with the shoes’, basing your outfit choice around choosing your shoes first. An interesting concept as I have never thought of doing this previously. By choosing your shoes first whether they’re heels or flats, you can decide from there whether you want your outfit to have a casual or dressy look. I love how Amy’s paired these gorgeous red heels with a casual outfit. The shoes make this whole outfit pop and give it much more flare than if Amy had worn flats. I’m definitely gonna try my hand to starting with the shoes!